A Guide to Brand Voice Basics

Brand voice is the personality attributes you take in all aspects of verbal and written communication. This includes language and word choice, tone, and style. Your brand’s voice determines the execution of internal communication (staff emails, memos, meetings, interviews) and external communication (marketing, customer service, social media, packaging, blogs, ads). Brand voice is a little more elusive than visual design, but it’s just as important to creating a brand that works like a system.