Human-Scale Brand Storytelling

Our brains have evolved to latch onto stories. We remember information better when it’s presented in a narrative than we do when presented with straight facts and numbers. This is why brand storytelling is important. We’ve all experienced the feeling of connection that stories create. Our ability to connect with our own stories connects us to our audiences, and this is infinitely more powerful than any marketing tactic. Human-scale brand design is an approach that highlights this quality and inherently challenges the status quo.