I’m Hope.

I’m a DMV-based brand designer,
illustrator, and visual artist.

Hello there ✽ नमस्ते ✽ Γεια σας

Time to ditch the buzzwords and b.s.
Let’s take your brand to therapy.

Branding isn’t rocket science, but these days, it feels that way.

Small businesses are about authentic human connection, not marketing jargon. So we’ll leave that to the corporate overlords.

Branding is about telling your story and connecting with real people. It's a way of expressing yourself through your work with clarity and confidence.

You are the secret sauce. Your vision and passion for what you do is everything you need to get started. Next step: branding that’s memorable, infused with strategy, and authentic to you.

Brand Design for Small Business with Big Vision

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Ready to create a brand that fits you like your favorite jeans?

NEW ON THE BLOG

Featured
The Psychology of Branding
The Psychology of Branding

If you’re a metrics and numbers person, strap in. Because there will be none of that here.

I get it. Reliable data makes us feel safe. When you see a number attached to information, it feels more tangible and secure. We humans like to think of ourselves as logical decision makers. That’s part of what sets us apart from other species. Logic and reason are useful in business. Every successful business owner I know makes logical, well thought-out choices.

At the same time, to understand why people buy the things they buy, you have to realize that our brains don’t rely on logic alone to make choices. In fact, most of the decisions we make are mostly logic-free. To understand this better, let’s talk about cognitive systems.

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Cheap vs. Affordable Design
Cheap vs. Affordable Design

Is cheap design the same as affordable design?

These terms are often use interchangeably in everyday speech. But, there’s a big difference, especially when it comes to investing in design. Let’s break it down.

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How Canva Templates Can Damage Your Brand
How Canva Templates Can Damage Your Brand

It’s not just me… the Canva *vibe* is controlling our brains.

Or maybe we just need to rethink how we use templates.

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How Consistency Drives Brand Success
How Consistency Drives Brand Success

If you’re not going to be consistent, don’t bother with branding. Seriously.

The more we see something, the more likely we are to remember it. One of the oldest principles in marketing is The Rule of 7. It posits that, on average, it takes seven exposures to a brand’s message before a person will make a purchase. Whether that specific number is still relevant is up for debate, but it points to a core truth: humans really, really like consistency.

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✽ THE COLORING BOOK

In 2023, I published a limited edition coloring book. It’s not your run-of-the-mill adult coloring book full of cheesy line art. The book features 34 original drawings, inspired by botanical motifs from Indian textiles and Art Nouveau decorative design, and was ethically printed by Radix Media, a worker-owned print shop in Brooklyn, NY. It’s an excellent alternative to that scroll hole you’ve been in.

✽ FREE STUFF

Every so often, I release free things for anyone and everyone to enjoy because not everything has to be for sale all the time.

Goodies will rotate as time allows, and includes things like coloring pages, phone backgrounds, and other graphic resources.

Check out my collection of free resources for Palestine. There are sticker templates (for home or professional printing), a printable poster, and web-based graphics. Now go sticker-bomb your neighborhood!!

ABOUT ME ✽

I’ve never fit neatly into any one category, and I like it that way.

I’m a Punjabi-Greek-American, raised in the D.C. area. I’m a multidisciplinary creative, with a background in fine art, design, and illustration. I studied art at the School of the Museum of Fine Arts in Boston, and graphic design at Corcoran College of Art + Design.

In my work life, I love collaborating with small business owners, solo entrepreneurs, and creative people who think outside the box. While my commercial work is digital, I maintain an exploratory personal art practice, primarily in mixed-media abstraction. I’m also an educator, teaching art for kiddos and yoga for teens and adults. I’m a forever-student, a cat lady, a collector of knick-knacks, and a seeker of all things creative.